Trajectory - Communicate and Implement

praatplaat ontwikkel proces kosten tekenaar inhuren bedrijfs proces zakelijk tekenen Den Haag visueel denken

Phase 4 - Visual communication

Fase 2 - Processing the information

Using all the input from the first session, we further develop, design and enhance the first concept. The sketch from the first session is elaborated towards a neat, black and white, digital concept drawing.

Phase 3 - Mirror the information

In a second session we meet again (virtually). We present the concept illustration, so you can experience how the information is conveyed, using the illustration. Secondly we see what information is missing, as well as where we can optimize.

Phase 1 - Deep dive

In the first session we dive deep into the subject. By learning about the subject and its context, we are able to make the right translation into visuals. We facilitate this session with two persons, so one can facilitate the process and the other can focus on drawing. This way, the development of the illustration is immediately visible for everyone. This helps tremendously to sharpen the message and to create a shared mental model.

Phase 4 - Visual communication

Fase 2 - Processing the information

Phase 3 - Mirror the information

Phase 1 - Deep dive

Intro

You developed a new strategy, vision, process, etc. But how do you effectively implement and communicate? How do you ensure impact and willingness to change? We create a visual connection and synchronization. From the process of development to realization. In every phase visual, drawing together in co-creation.

At the beginning of every process we first frame or cadre the assignment. By determining the message, purpose and desired result and by zooming in on the target group, we have a clear understanding of the direction and the goal.

Phase 1 - Deep dive

In the first session we dive deep into the subject. By learning about the subject and its context, we are able to make the right translation into visuals.

We facilitate this session with two persons, so one can facilitate the process and the other can focus on drawing. This way, the development of the illustration is immediately visible for everyone. This helps tremendously to sharpen the message and to create a shared mental model.

We end the first session with a composition of the illustration in which the synergy between elements is clear.

informatie structureren visueel verbinden schetsen visuele verbinders Den Haag puzzelstukjes op hun plek praatplaat

Phase 2 - Processing the information

Even though color creates extra depth and focus, this black and white drawing is good enough to portray the message and test the visualization of the new strategy, vision, change process, idea, service or product.

Phase 3 - Mirror the information

Often we work with metaphors, since these help to stay away from thinking about limiting details. This helps for effective communication and implementaion.

praatplaat tekenen elementen samenbrengen Randstad visueel denken idee op papier zetten

Phase 4 - Visual communication

At the end of the second session we conclude with an updated version of the illustration, containing all feedback. A great moment to test the visual for the client. By having the client present the visual to colleagues and extra opportunity is created to see how well the product performs. And it gives us room to give tips on how to build up the story in a layered manner. After this final step, it is up to us to do the final detailing and coloring of the illustration. Once that is finished a final check on small feedback is done via mail.

samen tekenen visie op papier voorbeeld strategie ontwikkeling workshop tekenen

Interactive illustration

In times of restricted work at the office, we have created a platform in which we can build interactive illustrations in a web form. It creates a website in which a user instinctively moves through the information and its visual content. But is also creates an environment via which you can present the illustration to others.

Process - how long does it take?

Depending on the communication means it takes from one week up to 6 weeks on average to create a visual. Two to three weeks for illustration work and 4 to 8 weeks for animations. We strive for a maximum of 7 to 10 days between sessions, so we can maintain the momentum that is created in the sessions.

The option to make the illustration into an interactive webpage usually takes around a week to develop.

Zit je nog in de fase van ontwikkeling en wil je zelf beelden met je team ontwikkelen?

Bekijk hier het traject "Samen met je team ontwikkelen"