Strategy illustration

An illustration can contain a tremendous amount of information. A picture says more than a thousand words. By creating an overview, it can perfectly show the synergy between all elements. In that way, you can personally and powerfully convey a message. And get a conversation started.

Drawing gives the ultimate ability to show exactly what you want, but also leave away certain elements. By changing the proportions of the visual elements or by using color, contrast or line thickness we can enhance importance of the visual parts.

The presentation of a strategy illustration can be made specific for the target audience in front of you. We often use the explanation of the 5-50-500 rule:

• In five seconds someone must be able to recognize what the illustration is about.

• In 50 seconden the outline must be explainable.

• Finally, in 500seconds someone can explain all the details within the visual parts in a drawing.

"the 5-50-500 rule should be used for every strategy illustration!" - Visuele Verbinders

See more examples of illustrations: